GSBN’s Cargo Release gains momentum in Europe following successful deployments in China and SEA




GSBN’s Cargo Release gains momentum in Europe following successful deployments in China and Southeast Asia Consortium’s flagship digital solution rolls out in Rotterdam


24 March 2022, Hong Kong SAR – Global Shipping Business Network (GSBN), an independent, not-for-profit technology consortium to build a blockchain-enabled operating system designed to redefine global trade, today announced its expansion into Europe with Cargo Release piloting in Rotterdam in The Netherlands.

Cargo Release is GSBN’s proven blockchain-enabled application which offers a paperless, highly efficient, and transparent solution connecting everyone involved at the port of import including shipping lines, consignees, their agents, and terminals. The announcement builds upon the rapid global momentum GSBN’s flagship solution has had following successful deployments in China and across Southeast Asia last year, serving over 10,000 customers to date.


Mr. Bertrand Chen, CEO at GSBN, said, “The rollout of Cargo Release in Europe is a significant milestone for GSBN and a testament to the growing pace of digital transformation in the shipping industry. The resilience and efficiency of supply chains has never been of greater importance and the digital leap of the industry is key to achieving this.”

Involved in the pilot in Rotterdam are container terminal operator Hutchison Ports ECT Rotterdam (ECT), COSCO SHIPPING Lines, freight forwarder OOCL Logistics and global trade merchant, SUMEC.


Mr. Maarten van Kruijl, Assistant General Manager at COSCO SHIPPING Lines (Netherlands) B.V., said, “GSBN’s Cargo Release is an important next step in enabling a full digital and secure collaboration between trusted parties in the logistics chain. GSBN fully understands our business and has been providing good support in connecting all stakeholders.”


Mr. Kees Notenboom, General Manager Sales at Hutchison Ports ECT Rotterdam, said, “Rotterdam is one of Europe’s busiest and most strategic ports, and ECT is always embracing initiatives to further innovate to improve the service and performance for our customers. GSBN provides the opportunity to connect global trading partners in the container supply chain, using blockchain technology which can further enhance security and traceability.”


Ms. Xiang Chen, CEO at OOCL Logistics, said, “Freight forwarders have a unique opportunity to further enhance global supply chains through digitalisation and data. We are delighted to be the first freight forwarder partner of GSBN harnessing their Cargo Release solution to fully embrace information to serve all sides and ultimately achieve better outcomes for our customers.”


Mr. Wang Jian, Deputy General Manager at SUMEC Group, said, " As a diversified and international group, we are in a continuous pursuit of greater efficiency, transparency and resiliency of our supply chain. Blockchain technology offers unique benefits that improve the stability and efficiency of supply chain. We are delighted to see that the GSBN Cargo Release product previously rolled out in China, has been successfully launched in Europe. As a direct beneficiary of it, we look forward to more participants joining GSBN to jointly promote the digital transformation of the shipping industry."

Visit GSBN’s website for more details about the application of Cargo Release and its rollout in China and Southeast Asia.


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About GSBN

Incorporated in Hong Kong, the Global Shipping Business Network (GSBN) is an independent, not-for-profit technology consortium to build a blockchain-enabled operating system to redefine global trade. The platform facilitates trusted collaboration between disparate and competing market participants, as well as enabling greater efficiencies and resilience. It also aims to expand the global trade ecosystem by creating bridges to new market participants including banks, fintech companies and other consortia, while supporting the development of technology-driven innovation as the sector makes the leap to digital.

The consortium was first founded by 8 global leaders in the global shipping industry accounting for one in every three containers handled in the world. www.gsbn.trade


About COSCO SHIPPING Lines

COSCO SHIPPING Lines is engaged in domestic and international maritime container transport services. With a fleet of 511 container vessels with a total capacity of 3.0 million TEUS is ranking the 4th place in the world and operating 403 international and domestic shipping routes, covering 558 ports in 140 countries and regions worldwide and committed to providing high-quality “End to End” transportation solutions for customers.


About Hutchison Ports ECT Rotterdam (ECT)

Hutchison Ports ECT Rotterdam (ECT) is one of the leading and most advanced container terminal operators in Europe. The company handles a majority of the containers at the port of Rotterdam. ECT operates the ECT Delta terminal and the ECT Euromax terminal. Both situated at the Maasvlakte, directly connected to the North Sea.


About OOCL Logistics

​​​As a world-class provider of innovative logistics and supply-chain services and solutions, OOCL Logistics has an extensive network of more than 140 offices in over 50 countries. Providing advanced customer-specific solutions through our value-creating services and IT technology in supply-chain management, OOCL Logistics’ comprehensive service network and platforms will allow you to make All the Right Moves for your business.


About SUMEC

SUMEC is a China-based company mainly engaged in trading business. The Company's main business is the import of bulk commodities and mechanical and electrical equipment, garden machinery, gasoline and diesel power generation equipment, auto parts, high-speed rail parts and other mechanical and electrical products and textile and apparel products research and development, production, trade, and new energy projects, ships engineering, environmental engineering, etc.


Press Contacts

Edelman for GSBN

Vicky Lo

+852 2837 4786

gsbnglobal@edelman.com