Fast-growth shipping line CULines joins GSBN to drive digital transformation


(From left to right) Bertrand Chen, CEO of GSBN and Kevin Ding, Executive Vice President of CULines signed the agreement on behalf of both sides.


Shipping line China United Ltd. (CULines) joined GSBN on September 1 as the consortium’s latest member to the consortium, designed to include global trade participants of all sizes in shipping and logistics. CULines and GSBN successfully held the online signing ceremony of the cooperation agreement. CEO of GSBN Bertrand CHEN and Chairman and CEO of CULines Raymond CHEN presented the ceremony and delivered remarks.


CULines is a leading small to medium sized shipping enterprise in China, which has seen a rapid rise up the Alphaliner ranking over the past three years. By early September this year, Alphaliner ranked CULines 28th among global container shipping operators.


By March 31, 2021, CULines has launched over 30 container liner routes, covering 41 major ports in 18 countries and regions across Asia, America and Europe. The shipping line has one of the strongest footprints in the sector across the Taiwan Cross Strait. Digital transformation is a key strategy for growth for the rapidly growing shipping line, who has been investing in its digital capabilities to enhance its service. Striving to build a brand which is deeply rooted in China while serving the global market, the shipping line currently provides services linking China to Southeast Asia, South Asia, Northeast Asia, Europe, North America and Brazil.


We are delighted to welcome CULines as the first non-founding shipping line member to our existing network of global shipping liners and other participants of global trade. Their commitment to become more digital and engage with the global trade ecosystem aligns with our ambition. As the latest member of the consortium, CULines can leverage our blockchain-enabled operating system and Cargo Release to accelerate its digitalization journey by implementing eDO at ports in Mainland China and Southeast Asia by phases. Already CULines has plans to soon pilot and benefit from GSBN’s comprehensive data platform to increase delivery reliability, streamline operations and embrace digital transformation throughout the whole shipping trade process.


The latest addition of CULines to the consortium is a remarkable moment for the consortium, as we are fully committed to collaborating with both our members and the wider ecosystem to lead the digital transformation of the industry and continue to expand our use cases. This is also the latest development in GSBN’s ecosystem, which has recently added 8 major Chinese Port Groups. We look forward to bringing the advantages of our consortium and operating system to participants of the global trade.